Your business, your brand.
Building a business is an intimidating beast. You come up with a solution to better people’s lives or you want to monetize on a skill that you’ve honed in on.
Either way, what comes next?
01. Let’s understand Strategy vs Design
Brand Strategy
Strategy is guided thinking. I ask you questions to help understand your business deeper as well as help you understand what your initial goals, to get you going with your starting point. We also do research into your audience to see if your solution is the right fit.
Brand Persona
Think of your brand has a personality. Who are they, and who wants to hang out with them?
Brand Idenity
Think of this as how your brand looks. What colors and font represent it?
Graphic Design
This is where we do actual design implementation. I help you go from concept to implementation. These can include logo, design branding, printed materials, website and other digital materials.
02. Let’s understand the core brand values
Impression
Making a lasting impression is important. This can be the ease of using the product or how good they felt talking on the phone with you.
Trust
People like knowing who they are doing business with, so transparency is key
Empathy
Understanding your audience from in stepping in their shoes, helps you stay in touch to why you started your business
Engagement
Constantly staying in touch with your clients is essential for knowing what is working and what needs to be improved.
How to keep people current and what do you want to bring to your audience?
03. Let’s understand where marketing fits
Once you have all the pieces in place, you know who your brand is, what they look like and who is interested. Then we begin getting your business out there. Your business is will become a public speaker. You’ll need to know what industry it fits with, how to keep audience’s engaged on which social platforms.
04. Let’s understand Services + consulting
Here’s where I fit. I am a wonderful fit for thinking through problems. I explore where you are no matter how far the line you are to figure out what services I can provide you, or make suggestions on what you need to do regarding who to hire and who to work with.
